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British designer Craig Green has unveiled his new Spring/Summer ’16 advertising campaign, captured by London-based photographer, Amy Gwatkin.

Inspired by bleakness and a sense of nowhere, the advert – lensed in the Isle of Sheppey – focusses on the draped and monochromatic elements of the collection against a backdrop of ground-up bones and a coastal outhouse.

On the location, Green recalled: “It was in the middle of a farmer’s field and we climbed over a fence and were just climbing around a big pile of ground-up bones. I just thought there was something quite beautiful in it.”

The Craig Green Spring/Summer ’16 Collection is available now at Selfridges.

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